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The Micro Collector

Conversations With the People Building Today’s Most Exciting Microbrand Watch Companies

The Micro Collector is a podcast hosted by Justin Dorfman, founder of Zeon Micro, featuring in-depth conversations with the founders and operators behind some of today’s most interesting microbrand watch companies.

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Latest Episode

Guillaume Laidet on The Micro Collector with a Nivada Grenchen Chronomaster Aviator Sea Diver

Guillaume LaidetNivada Grenchen / Vulcain / SpaceOne

Reviving Nivada Grenchen & Vulcain and Building SpaceOne

43:16
View Episode

Previous Episodes

  • Wolfgang Heinrich of HEINRICH Watches on The Micro Collector with a HEINRICH watch with an American football leather dial

    HEINRICH Watches

    Designing Watches That Make You Look Twice

    Wolfgang Heinrich

    39:13
    View Episode
  • Mickey Brown of Parivas on The Micro Collector with the Parivas Exo.1

    Parivas

    How an Aerospace Engineer Is Reimagining Watchmaking

    Mickey Brown

    43:19
    View Episode
  • Justin Dorfman with Mad and Connor Hudson of Mad Hudson on The Micro Collector podcast

    Mad Hudson

    How Mad Hudson Is Rethinking What a Watch Brand Can Be

    Mad Hudson & Connor Hudson

    37:21
    View Episode
  • Justin Dorfman and Dave Moggio of La Touraine on The Micro Collector podcast

    La Touraine

    How La Touraine Grew From $300 in Inventory Into a Full-Time Watch Brand

    Dave Moggio

    35:48
    View Episode
  • Justin Dorfman and Mike Pearson of Christopher Ward on The Micro Collector podcast, with a Christopher Ward watch between them

    Christopher Ward

    How Christopher Ward Became One of the Most Exciting Modern Watch Brands

    Mike Pearson

    39:39
    View Episode
  • Quinn Lai of EONIQ and DIY Watch Club with Justin Dorfman and an EONIQ mechanical watch

    EONIQ and DIY Watch Club

    Building EONIQ, DIY Watch Club, and a Made-in-Hong Kong Movement

    Quinn Lai

    39:06
    View Episode

What You’ll Learn From The Micro Collector

Building the Brand
How founders think about positioning, audience, community, launch strategy, pricing, retail, and growth.
Designing the Product
How ideas become watches through design choices, movements, materials, specifications, and tradeoffs.
Getting It Made
What founders learn about development, manufacturing, quality, assembly, and bringing a watch into production.

Thinking About Building Your Own Watch Brand?

Explore our step-by-step guide to starting a microbrand watch company, with practical experience and lessons from founders who have done it themselves.

Read: How to Start a Microbrand Watch Company

Ready to build with more confidence?

Let’s talk about your next watch project and how Zeon Micro can help take it from concept through production.

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