Austin Lee & Henry KwongCo-Founders of Monbrey
Monbrey: Inventing a New Dimension in Microbrand Watches
31:49
View EpisodeThe Micro Collector
Conversations With the People Building Today’s Most Exciting Microbrand Watch Companies
The Micro Collector is a podcast hosted by Justin Dorfman, founder of Zeon Micro, featuring in-depth conversations with the founders and operators behind some of today’s most interesting microbrand watch companies.
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Previous Episodes
Vaer
Vaer: Building an American Watch Brand for Everyday Adventure
Reagan Cook & Ryan Torres
41:03View Episode
Trafford Watch Co.
Take Your Time: The Story Behind Trafford Watch Co.
Nathan Trafford
33:13View Episode
What You’ll Learn From The Micro Collector
- Building the Brand
- How founders think about positioning, audience, community, launch strategy, pricing, retail, and growth.
- Designing the Product
- How ideas become watches through design choices, movements, materials, specifications, and tradeoffs.
- Getting It Made
- What founders learn about development, manufacturing, quality, assembly, and bringing a watch into production.
Thinking About Building Your Own Watch Brand?
Explore our step-by-step guide to starting a microbrand watch company, with practical experience and lessons from founders who have done it themselves.
Ready to build with more confidence?
Let’s talk about your next watch project and how Zeon Micro can help take it from concept through production.